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INTERNET MARKETING MATRICS

Track Visits............................................................................................5
2. Bounce Rate..........................................................................................9
3. Page Views and Average Page Views Per Visit ................................13
4. Track Referrers ...................................................................................16
5. Track Conversion Rates.....................................................................18
6. Rate of Return Visitors .......................................................................23
7. CLV (Customer Lifetime Value)..........................................................26
8. CPA, CPL and ROI ..............................................................................2

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