Start Your Own E-Commerce Business From Scratch
6 Months after discovering dropshipping I finally found my first profitable product.
It was an extremely hard journey so far and I thought about quitting many times.
I tried different types of stores, lots of products and variety of FB strategies and I really started doubting if I can make it work.
But I didn't give up and as you can see it was all worth it.
So I just wanted to share my perspective on a few aspects of dropshipping that I think actually matter.
So let's start with the website.
Everyone says that in 2019 you should go with one product store route etc. but honestly I think that it's a bad idea if you have never found a winning product before.
If you choose the wrong product, it doesn't matter if you have one product store or general store. What I'm trying to say is a one product store WILL NOT magically turn your bad product into a winning product. So don't focus on that...
• Start with a general store
• Find a neutral name (don't name it shop, gadget, deals etc.)
• Use a free theme (Don't use debut, I think it's a little bit "saturated" so I use Venture)
• Don't focus on making it look super special, it really doesn't matter when you're just starting out, just make it look clean (Use black, white & a 3rd color of your choice)
• Don't use a lot of apps when you're just starting out: Dsers for fulfillment, Loox reviews and currency converter
Focus mostly on the product page:
• Come up with some creative names for your products, for example, I do something like this: {My creative name™ - Main benefit of the product}. It not only increases conversion rate but also it makes much harder for the customer to search the product on amazon (people are lazy).
• Remove taxes & shipping calculated at checkout
• Add "our guarantee" at the end of the description
• Obviously some reviews
• Make your ATC button BIG
• And the most important... optimize your loading speed! If you don't really know how to do this just hire someone (I used this guy: https://fiverr.com/lowedwn and it was well worth it)
Your creative:
• Obviously, use videos
• If you can't make your videos look really professional, just outsource it (again I used ecombud on fiverr, he's great)
• Get video content from: yt, fb, amazon, vimeo, dailymotion, google, aliexpress, alibaba
• The shorter, the better but of course cover all the most important benefits AND features
• Captions need to stand out & match the corresponding clip
• Your video needs to have: attention grabber, problem agitator, solution and a few features
• Make custom thumbnails (emojis, arrows, shadows, increase saturation of the image)
Facebook Ads:
• To make a decision whether or not the product has potential you don't need to spend more than $30
• Run ads from dummy pages (for example: Beauty Lovers)
• How I test: 7 adsets (7 interests) always conversion - purchase, $6/d, people who live in Top 6, 21-65, gender all, mobile feeds, 7 days click or 1 day view
• Broad SINGLE interests
• Do not narrow down when you're testing
• If after ~ $10 spent (depends on your product price) you have over $1 CPC & no buying intent, kill the campaign, don't waste money
• If you have a winning product, it is clear that it's a winning product. You have great ROAS, CPM, CTR etc...
• Scale with CBOs... Just take your best interests & LAAs and put them in CBO campaigns
I know it's a really long post, but I thought I'D share what's in the book, it's worth to read it. If you have any questions, just ask I will try to answer...
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