Consumer trust in brands is at an all-time low. This is why influencer marketing has become such a buzz in the marketing world, allowing brands to leverage the trust that influential individuals hold over their audience.
"60% consumers have been influenced by a social media post or a blog review." - Collective Bias
Yet so many businesses are doing it wrong. Spending a huge amount of time and money, seeing little results and writing off the tool as a fad.
That is why we wrote this easy to follow, step-by-step guide to working with and leveraging influencers to your benefit. The guide covers everything you need to know, including:
"Really handy for a small business. Lots of easy to read content that will allow you step-by-step to undertake your own influencer marketing campaign. If you are using agencies, then at least you’ll have a fuller understanding of what they’re doing too." - Neil Whippey, Founder of EatGrub.co.uk
"A lovely guide for the #influencermarketing novice. Great piece! Recommended." - David Wing, OST Marketing
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