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Get Started: Influencer Marketing Workbook

Consumer trust in brands is at an all-time low. This is why influencer marketing has become such a buzz in the marketing world, allowing brands to leverage the trust that influential individuals hold over their audience.

"60% consumers have been influenced by a social media post or a blog review." - Collective Bias

Yet so many businesses are doing it wrong. Spending a huge amount of time and money, seeing little results and writing off the tool as a fad. 

That is why we wrote this easy to follow, step-by-step guide to working with and leveraging influencers to your benefit. The guide covers everything you need to know, including:

  • Starting in the right place
  • What you should be looking for in influencers and in their audience
  • Which social platforms you should be using
  • Helpful tools you can use to make your life easier
  • How to reach influencers and convince them to work with your business
  • Which metrics you should be using
  • Which steps to take next


"Really handy for a small business. Lots of easy to read content that will allow you step-by-step to undertake your own influencer marketing campaign. If you are using agencies, then at least you’ll have a fuller understanding of what they’re doing too." - Neil Whippey, Founder of

"A lovely guide for the #influencermarketing novice. Great piece! Recommended." - David Wing, OST Marketing


You will get a PDF (8MB) file

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