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Smart Marketing

Internet marketing may be a bit like directing an orchestra; there are many parts played by many instruments and when they are out of sync you know it, but when they blend it can be pure and sweet harmony.

We’ve all heard elementary school bands where one or more students play off key or squeaks. We applaud their effort and may even smile at their various faux pas.

What we can appreciate and overlook in a beginner we tend to frown on when someone should really know better.

A high school band will be better than an elementary band and a touring band will be better than a college band. We expect improvement. We expect that practice will help perfect the skills.

Just like playing an instrument Internet marketing takes practice and perseverance. You may not be able to simply look up an article on SEO and conclude that you have learned everything you can about the subject. What you’ve learned may be more like learning to play one note on one instrument.

And just when you finish learning a single instrument you have to learn all the others. This is how Internet marketing works. Each instrument requires new skills. Instruments like traffic building, ezines, email marketing, social media, blogs, web branding, podcasting, auto-responders and RSS all possess a certain learning curve.

Once you have learned everything you can about each ‘instrument’ you need to begin to direct the ‘orchestra’ and work to find ways for the Internet marketing strategies to work together in harmony.

You will get a PDF (594KB) file

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