Amazon Ads Audit Toolkit

The Amazon Ads Audit Toolkit

Stop guessing what’s wrong with your Amazon advertising.

High ACoS. Rising spend. Sales going nowhere. Campaigns that look busy but don’t seem to be doing much.

The problem is that Amazon gives you plenty of data, but very little help interpreting what that data actually means.

The Amazon Ads Audit Toolkit gives you a structured framework for analysing your account, identifying where money is being wasted and turning the findings into a clear, prioritised action plan.

It is the same kind of structured thinking used in a professional Amazon audit, packaged so you can work through it yourself with the help of ChatGPT or Claude.

What’s included

Amazon Advertising Account Audit Master Template

A complete audit framework covering campaign structure, targeting, bids and budgets, wasted spend, efficiency, growth opportunities, creative, reporting and account governance.

Catalogue Review Snapshot

Work out which products actually deserve advertising investment. Compare ad conversion with organic conversion, identify where spend is leaking and rank products by their readiness to scale.

AI Companion Sheet

A practical guide to using ChatGPT or Claude as your audit assistant. Includes the reports to export, the definitions to set, ready-to-use analysis prompts and safeguards to stop AI filling gaps with confident guesses.

Start Here Guide

A simple step-by-step workflow showing exactly which document to use, in what order, and how to move from raw Amazon reports to a finished audit and action plan.

What the toolkit helps you uncover

Use it to identify:

• Where advertising spend is being wasted
• Search terms receiving clicks but producing no orders
• Campaign structure and targeting problems
• Whether poor performance is really an ads problem or a listing problem
• Which products should be scaled, tightened, tested or fixed before receiving more budget
• Whether your account is genuinely creating new demand or simply harvesting branded traffic
• The actions that should be tackled first rather than trying to fix everything at once

How it works

EXPORT → ANALYSE → DIAGNOSE → PRIORITISE

Export the relevant Amazon reports.

Use the supplied AI prompts to analyse the data.

Work through the audit framework.

Finish with a prioritised list of what to fix now, what to improve next and where the genuine growth opportunities are.

You do not need every Amazon report

You can start with three core reports:

• Sponsored Products Search Term Report
• Sponsored Products Campaign Report
• Business Report: Detail Page Sales and Traffic by ASIN

Additional Amazon Ads and Brand Analytics reports can be added where available for a deeper audit.

Who is this for?

This toolkit is ideal for:

• Amazon sellers managing their own advertising
• Brand owners who want to understand what their agency is actually doing
• Freelancers and consultants carrying out Amazon account reviews
• In-house ecommerce teams that need a repeatable audit process

You do not need to be an Amazon advertising expert, but you should be comfortable downloading reports from Seller Central or the Amazon Ads console and working with spreadsheets.

What this is not

This is not a done-for-you Amazon audit and it does not automatically optimise your campaigns.

It gives you the framework, analysis process and prompts to make better decisions from your own data.

AI does the heavy lifting. You make the decisions.

Why this is different

Most Amazon PPC checklists tell you what metrics to look at.

This toolkit is built around the harder question:

What do those numbers mean, and what should you actually do about them?

Rather than treating ACoS as the only measure of success, the framework looks at advertising efficiency alongside conversion, catalogue economics, wasted spend, organic performance and growth potential.

The result is not another dashboard.

It is an action plan.

The Amazon Ads Audit Toolkit — £47