Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Title: Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Author(s): Robin Lent; Geneviève Tour
Year: 2009
Publisher: John Wiley & Sons, Inc. (Wiley)
ISBN: 978-0-470-45799-3
Description:
A business book about selling in the luxury market, focused on connecting with affluent customers, delivering exceptional service, creating memorable experiences, and closing sales more effectively.