Brand Like You Mean It: A Step-by-Step Guide for Women Running Solo Businesses

Stop guessing. Start building a brand that actually works.

If your solo business brand feels more patched together than planned, this workbook is your roadmap to clarity.

What You'll Get

A comprehensive, step-by-step workbook that guides you through building a strategic brand from the ground up—or refining the one you have. No fluff, no theory. Just practical exercises that give you real results.

Inside This Workbook

10 structured chapters that take you from scattered to strategic:

• Audit what you have – Inventory your current brand assets and messaging
• Know who you're talking to – Define your ideal client and key audiences with precision
• Find your unique position – Discover what makes you different (and why it matters)
• Develop your voice – Build a brand personality that resonates authentically
• Craft your message – Create a tagline and elevator pitch that actually work
• Plan your content – Map out themes that keep you consistent and relevant
• Design your look – Make visual brand decisions with strategy, not guesswork
• Manage it all – Put systems in place to keep your brand consistent

Plus: Bonus resources on competitive analysis and market understanding

Who This Is For

Small business owners, solopreneurs, and consultants who are ready to stop winging it and start building a brand that attracts the right clients and supports sustainable growth.

The Result

A clear, consistent brand that helps your ideal clients find you, understand how you uniquely solve their problems, and confidently choose to work with you.