Veteran Entrepreneur Marketing Blueprint
One buyer, one offer, two channels and a 30-day plan for your first customers.
Market your business the way you planned an operation
In uniform you studied the area of operations before you moved. This module applies the same method to marketing.
New owners market to everyone, on every platform, a little at a time. The result is scattered posts and few calls. Veteran Entrepreneur Marketing Blueprint narrows the effort to one buyer, one offer and two channels, and measures the result every week.
In 5 video lessons, you learn to:
• Define one target buyer and build a one-page Customer Profile.
• Write one offer, set its price and write a three-sentence message.
• Pick one main channel and one supporting channel for the next 30 days.
• Build a 30-Day First-Customer Plan with a daily outreach count and a tracker.
• Follow the rules for marketing email, texts and reviews: CAN-SPAM, TCPA and the FTC review and endorsement rules.
What you get:
• 5 captioned video lessons, 13 minutes in all
• The interactive module guide with every worksheet. Type your answers in your browser or print them.
• Audio version of each lesson in MP3
• Chapter 1 free to watch before you buy
License and protection
Every PDF is stamped with your email address and purchase date on each page. Your purchase grants a single-user license for personal use. Sharing, reselling or uploading these files ends your access with no refund. Full terms: vercusa.com/terms
Three deliverables. One marketing order.
Your Customer Profile names the target. Your Offer and Message Sheet states what you bring. Your 30-Day First-Customer Plan sets the daily work and the measures.
Next step: SAM Registration Blueprint walks you through SAM.gov, the free registration every federal buyer checks before an award.
What's inside
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1Section 1: Start Here
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2Audio Versions