The 5-Minute Guide to Internet Marketing for Beginners

Internet marketing simply means promoting a brand, product, service, or person online. This typically involves a number of different methods, which include:

·      SEO (search engine optimization – the process of helping Google to understand and rank your website)

·      Content marketing (the process of uploading high quality to your website in order to get people to keep visiting and reading/to trust your website)

·      Social media marketing (the use of Facebook, Twitter, Instagram, and more to reach more people)

·      And others such as influencer marketing, RCS, SMS marketing, AI marketing, and much more

Internet marketers often sell their services to big and small brands that want to gain more exposure online. This is a very reliable way to earn money in the 2020s.

But what’s more, is that you might use internet marketing yourself in order to earn a living. This is what many people mean by the term internet marketing in fact: using these promotional skills to promote a blog you own (or several) which will then be monetized.

This is the dream of the digital age. The NEW American Dream – to earn money from a computer while sitting on a sunny beach. And then for that website to continue earning money while you sleep.

Internet marketing has been around for a while but it’s still a potentially confusing topic that can be impenetrable for those that know nothing about it. Let’s change all that.

In this report, you will find some simple steps you can take to get started with internet marketing, and each will be explained.

Set Up a Website With Hosting and a Domain Name

When you look into hosting or your website (which simply means storing it online so others can visit it) you will likely choose from one of the better known hosting companies such as GoDaddy, BlueHost, or HostGator.

These will provide you with space on a server, which will remain connected to the web at all times. They can also provide a domain name, which is the URL people will search in order to find your site through their browser.

There is a lot to consider in terms of the hosting package you go with. You need to think about things like the bandwidth, the memory and the customer service for instance. However more important than anything arguably is making sure that the URL you want is available, and making sure that you choose a good one to help your site become a success. Choosing the domain name for your site is one of the first decisions you will make regarding your website – and it is one of the most important.

Catchy Domains

So how do you go about choosing the best domain for your site? Well there are a few universal truths here that you need to consider. For instance, it is highly important to make sure that your domain is catchy and memorable.

This will greatly help when it comes to marketing and advertising and it will also help with repeat visitors. If you have a URL that is long and hard to remember then people will still find your site through Google, but they will be less likely to see an advert and check your page when they get home, and they will be less likely to remember that they found your site useful and so to come back another day.

Personal Domains

Next you need to think about how the domain suits your purposes. This is of course a personal decision and what works for one person isn’t going to be ideal for someone else. The domain you choose you see needs to be relevant to your business or to the topic of your site. Large companies will often go for brand names which we will discuss in more detail in a moment.

Websites on a certain topic, or smaller businesses, will sometimes choose ‘exact’ domain names which area the same as the keywords they are targeting (e.g. ‘buy-flowers-in-delaware.com’). While this can sometimes help you do well on Google (despite what Google says), a proper brand name will help you to be taken more seriously and to really catch the eyes of your visitors.

If you want your website to be a kind of e-zine or reference, then you will probably call it something that is relevant to your topic but at the same time catchy and memorable – just like the titles of print magazines.

Designing for Your Niche

When designing your website there are many practical considerations to bear in mind, from the ease of navigation to the layout to how effective it is at getting people to click ads or buy products.

At the same time though you also need to think about the subject of the site and whether or not the style and the design ties in with that. This means making sure that when someone looks at your website, they almost intuitively recognize the niche it's focussed on and they can decide right away if they want to stay or leave.

At the same time, you will also this way be able to ensure that your website appeals to the same kind of people who enjoy the niche it's based around, and that you also make sure your site creates the right kinds of emotions and associations that you want.