Email Automation

WHAT IT IS

A step-by-step guide to building email automation sequences for small business clients — welcome emails, follow-up sequences, nurture campaigns, and re-engagement flows using free and low-cost tools.

WHO IT'S FOR

Beginners who want to offer email automation without a marketing background, and VAs whose clients are manually sending one-off emails and losing leads because of it.

WHAT'S INSIDE

• How email automation works and which tools to use (Mailchimp, ConvertKit, Flodesk)
• The four email sequences every small business needs
• Writing automation-ready emails using AI prompts
• How to connect a form to an automated email sequence
• Testing and troubleshooting before going live
• How to hand off and explain the system to the client

AFTER THIS GUIDE, YOU'LL BE ABLE TO:

• Build a complete email welcome and follow-up sequence from scratch
• Connect lead capture to automated email delivery
• Offer email automation setup as a premium service