Weekly Newsletter & Blog Post Planner
By Doreen Dilger
The purpose of a regular newsletter/blog is to provide outstanding value to your
subscribers, not just repeated offers that do little but line your own
pocketbook. Give readers a reason to look forward to your email, so they open
it with anticipation every time it shows up in their inbox, and you will soon see
your own ROI improving.
To do that, you will need to be a bit more intentional with your efforts. There are
some considerations to be made before you make a commitment, though. If you
decide to launch a newsletter/blog, you’ll want to be sure you will need to
remain consistent, not only in timing (email on the same day at the same time
each and every week), but also with content.
For your audience members who are on the go (aren’t we all?) a regular newsletter/blog is the perfect way to keep up-to-date on everything going on in your business.
Before you dive into planning your actual newsletter/blog, we are going to walk you
through a few exercises to make sure you have a clear picture of WHO your
readers are and how you serve them.