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BUS 212 Entire Course

BUS 212 Entire Course

FOUNDATIONS OF BUSINESS


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The Latest  A+ Study Version

 

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BUS 212 Week 1 Practice: Click & Drag: Forces Affecting Business
 

 

Complete the “Click & Drag: Forces Affecting Business”
 

Forces Affecting Business in Today’s Dynamic Environment

 

 

 

 

 

 

 

 

 

 

 

 

 

  

The business environment consists of several factors that affect a business’ ability to be successful and operate profitably.

 

Creating the right business environment is the foundation for social benefits of all kinds. Businesses operate in a dynamic environment that consists of economic, technological, competitive, social and global factors. Businesses normally can’t control their environment or the changes that occur, but they need to monitor it carefully, and do what they can to adapt to the changes.
 

 

 
 

 

 
 

 

BUS 212 Week 1 Apply: Business Strategies Scenario
 

You are a new small business owner focused on selling healthy pet food/products in a small town. You are struggling to bring in new customers and develop a name for your store.

Address the following in 525 to 700 words:

 

 

 

Identify several key business strategies that the business should consider
 

 

Compare the business strategies you selected and determine which would be the most useful for your current situation
 

 

Select examples of business strategies that could be utilized to bring in customers and develop a plan for improving the reputation of the business that will bring customers back
 

 

Determine the metrics that you will use to evaluate your selected business strategy for effectiveness
 

 

 

Click on the Assignment Files tab to submit your scenario.

 

 
 

 

BUS 212 Week 2 Practice: Language Toolkit: Entrepreneurship
 

 

Complete the “Language Toolkit: Entrepreneurship” in Connect
 

 

 
 

 

 
 

 

BUS 212 Week 2 Apply: Small Business Owner Scenario
 

Imagine you are the owner of a small business in your hometown. Briefly describe your company in 3 to 5 sentences.

Discuss the following in 525 to 700 words:

 

 

 

Define the roles you play as a small business owner
 

 

Describe the main responsibilities of each role you’ve identified
 

 

Explain whether you feel any of these roles are more or less important than another in regard to the overall success of the business and growth of the American economy, include the reasoning behind your opinion
 

 

Summarize factors that will impact the short-term and long-term growth of your business
 

 

 

Click on the Assignment Files tab to submit your scenario.

 

 
 

 

 
 

 

BUS 212 Week 3 Practice: Creating a Mind Map
 

Create a sample Mind Map on a topic of your choice.

Include at least three major subjects with two subtopics each.

Click on the Assignment Files tab to submit your Mind Map.

 

 
 

 

 
 

 

BUS 212 Week 3 Practice: Language Toolkit: Economics and the Types of Economic Systems
 

 

Complete the “Language Toolkit: Economics and the Types of Economic Systems” in Connect
 

 

 
 

 

BUS 212 Week 3 Apply: Economic Systems Mind Map
 

Resources: Mind Map Podcast, Example Mind Map

Create a Mind Map using a tool such as Popplet®, Mindmeister®, GoConqr®, or a Microsoft® Word document in which you do the following:

 

 

 

Define each economic system
 

 

Provide an example of each economic system
 

 

Compare the pros and cons of each economic system
 

 

Identify the economic system we have in the United States
 

 

Explain why it is important to have an economic system
 

 

 

Your Mind Map should be between 525 to 700 words total.

Click on the Assignment Files tab to submit your Mind Map.

 

 
 

 

 
 

 

BUS 212 Week 4 Learn: Ch. 3 Section Break: Global Markets
 

 

Complete the “Ch. 3 Section Break: Global Markets” in Connect
 

Strategies for Reaching Global Markets

 

Businesses use different strategies to compete in global markets. The key strategies include licensing, exporting, franchising, contract manufacturing, international joint ventures and strategic alliances, foreign subsidiaries, and foreign direct investment. Each provides different economic opportunities, along with specific commitments, control, risk, and profit potential associated with each.

 

Businesses use different strategies to compete in global markets. Each provides different economic opportunities, along with specific commitments, control, risk, and profit potential.

 

 

 

BUS 212 Week 4 Apply: Global Expansion Presentation
 

Company X is an American manufacturing company getting ready to start selling its products in Mexico. You are the manager of a team tasked with assessing the potential risks to the company as it gets ready to expand to another country.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation, including detailed speaker’s notes, you could deliver to the Board of Directors discussing the risks the company could face.

Address the following points in your presentation:

 

 

 

Explain what risks the company could face in entering the market in Mexico
 

 

Explain how these risks might be different than those risks faced in staying in just the American market
 

 

Analyze how the company can manage these risks
 

 

 

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 
 

 

BUS 212 Week 4 Apply: Multinational Corporation Case Study
 

Complete the “Multinational Corporation Case Study” worksheet.

Click on the Assignment Files tab to submit your worksheet.

Multinational Corporation Case Study

 

McDonalds: Over 100 Cultures Served

For decades McDonald’s has been the undisputed king of global food franchising. With more than 34,000 restaurants in over 118 countries and serves more than 69 million customers every day.

 

So how did McDonald’s become such a global powerhouse? It certainly didn’t get there through hamburgers alone. Since it first began expanding overseas, McDonald’s has been careful to include regional tastes on its menus along with the usual Big Mac and French fries. For instance, in Thailand patrons can order the Samurai Burger, a pork-patty sandwich marinated in teriyaki sauce and topped with mayonnaise and a pickle. If fish is more your taste, try the Ebi Filet-o shrimp sandwich from Japan.

 

McDonald’s is also careful to adapt its menus to local customs and culture. In Israel, all meat served in the chain’s restaurants is 100 percent kosher beef. The company also closes many of its restaurants on the Sabbath and religious holidays. McDonald’s pays respect to religious sentiments in India as well by not including any beef or pork on its menu. For more examples, go to www.mcdonalds.com and explore the various McDonald’s international franchises websites. Notice how the company blends the culture of each country into the restaurant’s image.

 

McDonald’s main global market concern as of late has been Asia. So far McDonald’s strategy seems to be working. In Shanghai the company’s Hamburger University attracts top-level college graduates to be trained for management positions. Only about eight out of every 1,000 applicants makes it into the program, an acceptance rate that is even lower than Harvard! McDonald’s is reaching out further in Asia where it opened its first store in Vietnam in 2014. The Vietnamese location in Ho Chi Minh City is the country’s very first drive-thru restaurant. Bringing McDonald’s to Vietnam is a dream come true for Henry Nguyen, founder of Good Day Hospitality, who has been wanting to introduce the brand to Vietnam for over a decade. Nguyen brought in 20 top McDonald’s employees from Australia to help aid in the opening while also sending prospective Vietnamese employees to Queensland to learn the ropes in a real-life restaurant setting. In the end, one can only hope that McDonald’s remains dedicated to quality as it continues adapting and expanding into the global market.

 

Case Analysis Questions

Explain in 175 words what makes a company a “multinational corporation”.

 

Complete the chart in a total of 350 words using 3 to 5 examples of multinational corporations.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

Name of multinational corporation
  

Defining characteristics of the company that make it a multinational corporation.
 
 
 

 

Reading through the McDonald’s Case Study, it is apparent that McDonald’s is very successful.  Identify 2 to 3 strategies that McDonald’s is using that are contributing to their success.

 

Determine in 175 words whether any of the identified strategies are more important or useful than the others.

 

Assess in 175 words whether pricing strategies are important or useful for McDonalds.

 

 

 
 

 

BUS 212 Week 5 Apply: Ethical Violations Assessment
 

Select a company that has been in the news for ethical violations (for example, Enron).

Assess the following in 525 to 700 words:

 

 

 

Identify the alleged ethical violations
 

 

Determine why the violations were unethical (taking into account legal and regulatory requirements for the particular industry)
 

 

Explain how you would address the ethical violation in order to bring the company back into compliance
 

 

 

Click on the Assignment Files tab to submit your assessment.

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