Recipe 3 - Know Your Offerings

Your Start-Up depends on future and current customer needs, wants, and perceptions in the context of your market which, in turn, shapes your offerings as well as marketing and positioning strategies for competitive advantage. It is important to know what your customers are seeing as potential solutions in the marketplace, so you know how to differentiate your value, attract your ideal customers, and align your pricing strategy with the value perceived by your customers.

In Recipe 3, you will outline the problem you solve and what your future and current customers are looking for as solutions, as well as learn about your competition and define your differentiated value. Downloadable assets include:

• Recipe: Know Your Offering(s), to outline your target market size and landscape, problem statement, map customer needs to your solution, conduct a SWOT analysis, analyze your key competitors, and determine your pricing strategy.

• Template: Know Your Offering(s), to summarize and present your target market size and landscape, problem statement, customer needs map, SWOT analysis, competitor analysis, and pricing strategy.

• Template: Assess Your Competition, a spreadsheet that enables you to do a side-by-side comparison and analysis based on 65 factors.

• Template: Know Your Cost, to determine what it costs for you to deliver your solution so you can determine your pricing strategy.

Note: as a subscriber, you will be able to access refinements as well as additional Recipes and Templates as they become available in the future.

This Recipe is part of the SavvyX program bundle: Subscribe or purchase here