TBS-053 Delivery Dominance: Unraveling the Economics of Domino's Pizza

In this Talk Business session, students will explore the success of Domino's in the U.S. pizza market and the economic challenges it currently faces. Through the provided video, they will learn about Domino's dominance in pizza sales, particularly due to its innovations in delivery. However, the shortage of delivery drivers poses a significant challenge to this foundational aspect of their business. Students will delve into the history of Domino's, analyze how the company efficiently delivers pizzas, and examine the impact of delivery apps like Uber Eats, Grubhub, and Doordash on Domino's operations. They will also discover how Domino's is exploring new options, such as electric vehicle delivery fleets, to address these challenges. Through discussions, vocabulary acquisition, and summarization exercises, students will develop their communication skills. They will also enhance their understanding of business economics, learning how successful companies generate revenue and adapt to changing market dynamics. As a post-class activity, students will engage in a group discussion to brainstorm strategies that Domino's could employ to overcome the shortage of delivery drivers, promoting critical thinking and problem-solving skills. By the end of the session, students will have gained insights into the economics of Domino's and improved their language proficiency in a business context.