Microsoft wants you to transform as a partner and they explain the why and sometimes the what, however they come short on the how as very few field people in Microsoft have lived through what it takes to transform as a company. Transformation is hard, painful, and costly. You will see several examples in this book. Some partners had to reduce their staff by over 50 percent to transform, others built completely new businesses.
This book will help you understand how to build or transform your business together with Microsoft. This book is intended to be helpful both to companies that want to start to work with Microsoft and existing partners that want to improve the outcomes of their business working with Microsoft. For existing partners, it is important that I dive into how things were before just to put some of the changes into perspective. I hope that for the new partners this doesn´t become too complex or boring.
One specific call out I would like to make is that this is not just a book for alliance or channel managers. If you want to be successful in a partnership, you cannot abdicate the strategy and the management of that partnership to the alliance person. It needs to be a top down and bottom up approach. This book is for CEO´s, CMO´s, Practice managers, CTO´s and partner roles. Everybody in your organization that has something to do with Microsoft can benefit from reading this book.
One of the feedbacks I expect is that there is too much detail in this book. Why can´t Microsoft just assign me a single point of contact that can help me with my engagement? Interestingly enough Microsoft has just done away with that end-to-end single point of contact in their fiscal year 18 and our view is that that will not change in FY19.
If you want to be successful with Microsoft, you must understand in detail the Microsoft strategy, organization, culture, roles, incentives, and scorecards. You must understand the Microsoft way of doing things.
I hope you enjoy the book and feel free to connect on LinkedIn https://www.linkedin.com/in/-mvv-/ or on Twitter @michielvvliet.
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