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Executive Summary Executive Summary Currently, EZ-Pleeze holds the position as the leader “in research and development (R&D)” and innovation and creativity (Western Governors University [WGU], n.d.). Although EZ-Pleeze has modified its

 

Executive Summary

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Executive Summary

 

Currently, EZ-Pleeze holds the position as the leader “in research and development (R&D)” and innovation and creativity (Western Governors University [WGU], n.d.).  Although EZ-Pleeze has modified its business strategy by raising prices and product quality, the overall goal to best serve the public has never been stronger.  EZ-Pleeze’s target customers are health-conscious consumers that want to live stronger, fuller lives, which includes people from all demographics from all over the world.   After investing “over $20 Million” in

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