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SUMMARY.Shoe Dog by Phil Knight

·         What’s in it for me? Follow the quirky beginnings and meteoric rise of a footwear empire.

·         Nike’s path to success started with a “crazy idea” and a trip around the world.

·         Phil Knight’s former running coach modified the early Tiger shoes they received and put Blue Ribbon in play.

·         Talented eccentrics made up the early Blue Ribbon team, and they all helped make key decisions.

·         Lawsuits brought by Onitsuka and the government threatened Nike, but the company persevered.

·         Phil Knight feared an IPO would taint the unique culture at Nike, yet its spirit stayed strong.

·         Through improving factory working conditions and treating sponsored athletes well, Nike strives to stay true to its values.

·         Final summary

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