Dark Patterns: How Apps Secretly Control Your Choices
Every day, you make hundreds of choices online — what to click, what to buy, what to watch.
But what if those choices aren’t really yours?
Dark Patterns is an eye-opening ebook that uncovers the hidden tricks apps and websites use to influence your behavior. From sneaky “free trials” that turn into subscriptions, to endless scrolls that hijack your attention, this book reveals the invisible psychology that controls the modern internet.
You’ll learn:
- The science behind digital addiction and persuasive design.
- Real examples from platforms like Amazon, Instagram, and booking sites.
- The emotional and cognitive biases used to manipulate your decisions.
- How to spot and defend yourself against deceptive UX tactics.
- The growing movement of ethical, transparent design — and how users like you can change the system.
Written in a fast, engaging mix of story and investigation, Dark Patterns makes you see your screen differently — and helps you take your attention back.