SEOStrategies 1 & 2
The first goal of any search engine optimization strategy is to get your web pages indexed. But
even before that can happen, you need to get the search engine crawlers to visit your website.
Depending on the search engine or directory and the overall circumstances (how you invite and
solicit crawlers), that first visit could take days, weeks, or even months.
And while it’s true that the initial crawler visits can be somewhat unpredictable (or take a long
time in coming), once the ice is broken, future visits can be controlled to some degree…
Basically, the more frequently you update your pages, the more frequently the crawlers will show
up on your website doorstep.
Of course, that’s only half the battle. The other half is getting the search engines and directories
to actually index your pages.
In order to do that, you need to start at the beginning. And the beginning in this particular instance
is developing and enhancing pages in such a way that the search engine crawlers will be
The overall search process is simple…
All the text content that search engine crawlers gather is stored and indexed. People conduct
searches based on certain phrases (keywords). Whatever content possesses the most relevancy
with regard to any given keyword will be placed in the top positions of the search results.
And since the title of the page and the text content generally carry the most weight - at least with
regard to what search engine crawlers deem most relevant during their visits - it stands to reason
that improvement in page rank and/or search results listing can most often be attributed to having
individual and specific keywords properly incorporated into those two prime areas.
Of course, if keywords were the only basis for which page rank and position in search results
were determined, optimizing web pages would be pretty much cut and dried…
pick a keyword > use it in your title and throughout your content >
achieve high page rank and top position in search engine results
The problem is, there are so many variables that not only come into play but change on a regular
basis, it can seem as though achieving solid and effective search engine optimization might never
Fortunately, it’s not only possible, it can be relatively painless as well. All you have to do is satisfy
the top three requirements of pretty much all major search engines…
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