Throughout the course, You will learn the fundamentals of social media advertising, understand how to define target audience for precise ad targeting, and conduct audience research using social media insights and tools. you will also discover the process of creating business accounts on different platforms and linking your e-commerce website for tracking and retargeting purposes.
The course covers essential topics like navigating the Facebook Ad Manager interface, understanding various ad formats such as carousel ads and collection ads, and crafting eye-catching visuals and compelling ad copy. You will gain hands-on experience in testing and optimizing your ad creative to maximize conversions.
In addition to Facebook, you will explore YouTube ad formats like TrueView and bumper ads, and learn strategies for creating captivating video content that resonates with your audience. You will understand how to set up precise targeting for your e-commerce ads and utilize YouTube analytics to refine and improve your campaigns.