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360° Digital Marketing Glossary

This book details all important terms in the field of digital marketing – from audience research, defining target persona, growth hacking tactics, pay-per-click to general marketing, data analytics, defining smart business goals to enhancing customer experience by using artificial intelligence (and much more). All of the concepts explained play an important role in digital marketing landscape, and have played an important role in my career as a digital strategist. My hope is that you refer to this book as your go-to resource to help you cross the bridge between what your audience wants and what you’re providing them with.

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€ 14.25

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