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Chapter 5 Study Questions: 1. Explain the difference between E-business and E-marketing. Name and describe the five business activities that take place via the internet. E-business: wide range of business activities that take place via Internet applica

Chapter 5 Study Questions:

 

1.    Explain the difference between E-business and E-marketing. Name and describe the five business activities that take place via the internet. 

E-business: wide range of business activities that take place via Internet applications. It can be divided into five broad categories: e-taling, business to business transactions, electronic data interchanges, emails (blogs, video, other web enables communication tools) and the gathering and use of demographic, products, and other information through web contacts. 

E-marketing: strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools. Application of electronic tools to contemporary marketing has the potential to greatly reduce costs and increase customer satisfaction. Activities that connect buyers and sellers electronically through interactive computer systems.

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