Visuals that Work – Everything You Need to Know About Online Images

Strong visuals tell your story — long before someone reads a single word.

In this e-book, you’ll learn how to choose, optimise and use images in a way that truly fits your brand.

You’ll discover what matters in terms of format, quality and copyright, how to make your visuals more searchable on Google, and what the role of AI and visual search will be in the coming years.

With practical explanations, up-to-date examples and clear guidelines for entrepreneurs who want to work with images themselves.

Whether you use your own photos, stock material or AI-generated visuals: Visuals that Work helps you look more consciously, optimise more effectively, and present your brand with stronger visual impact.