Knowing and understanding your ideal client and customer is going to help your marketing and your business.
You see, it all revolves around them and by having this information you will make better and more informed marketing decisions. You'll know where to promote your business, what language will connect with them and much more.
This guide and workbook takes you through the process of creating your ideal client/customer persona. You will follow a step by step guide where you will build a clear picture of who they are, what they're challenges are and most importantly how you're going to help/solve them.