8 Keys for Parents to Help Their Child Earn a College Scholarship

The recruiting world has changed — and so must the way parents support their athletes.

In this premium guide, veteran coach and basketball educator Mark Williams shares eight proven strategies that every parent should know to help their child navigate today’s scholarship process with confidence and clarity.

From understanding the modern recruiting game to choosing the right AAU program, balancing academics, and supporting proper skill development — this guide is built from over 30 years of real-world experience working with players who went on to earn college scholarships and beyond.

This isn’t theory. It’s the blueprint used by families who win the long game — those who focus on character, consistency, and development over empty exposure and false promises.

Why It Matters:

The college basketball journey can be confusing, expensive, and emotional. This guide helps you lead with clarity — not guesswork — and become the kind of parent that helps your child thrive both on and off the court.

Ready to take it a step further?

After reading, schedule a 1-on-1 Parent Consultation with Mark Williams — a personalized session designed to help your family create a clear, actionable plan for your athlete’s recruiting journey.

📩 Email teamfootprintz@gmail.com or visit www.teamfootprintz.com to get started.