Seth Godin is the author of four worldwide bestsellers including
Permission Marketing, Unleashing the Ideavirus and Survival is Not
Enough. He is a renowned public speaker and is contributing editor at
Fast Company magazine.You can find him at www.sethgodin.com
Seth Godin - The Purple Cow, a unique book like no other, giving you hints and tricks on how to transform your business into a leader and you a big entrepreneur, leaving your competitors behind!
The essence of the Purple Cow is that it must be
remarkable. In fact, if “remarkable” started with a P, I
could probably dispense with the cow subterfuge, but what
can you do?
This book is about the why, the what, and the how of