Lose Money on Purpose: 70 Business Models Where the Product Is Free and the Profit Is Somewhere Else + 45 minutes consultancy

You have finished the book with one model circled and three questions: will it work in my trade, what does the back end need to earn, and which line in Appendix C applies to me. This option gives you the book plus sixty minutes with the author on exactly those questions, and a written model you can build from.

Before the call you fill in the ten-line worksheet in Appendix B for the model you are considering. On the call, Ludovic Chan goes through it with you: whether the model fits your trade, what the free or at-cost carrier product should be and what condition keeps it away from freeloaders, how the customer stays attached, what the back end is and whether it is bigger than the loss, which partners win and how, the two numbers to test in the first thirty days, and the regulated activities in your design and their lawful shape. Within three business days you receive a one-page written model.

HOW IT WORKS

1. Buy this option. The book arrives by email the same day.
2. Fill in Appendix B for one model and reply to the delivery email with it, plus two or three lines on your business.
3. Pick a time on the booking calendar for the 60-minute call.
4. The written one-page model arrives within three business days of the call.

WHO IT IS FOR

Owners and founders who would rather test a model this quarter than read about seventy: anyone with a product being undercut by "free", anyone sitting on an audience or a frequent touchpoint they are not yet selling through, and anyone about to take money in advance who wants to be sure of the line.

NOT INCLUDED

Legal, tax or investment advice; the call tells you which regulated door to knock on, not what is behind it. A full build (positioning, pricing, partner pipeline and launch) is a separate fixed-fee advisory engagement described in the book.

GUARANTEE

The seven-day guarantee applies to the book. The call and the written model are delivered as described; if the worksheet has not been sent within sixty days of purchase, the call is forfeited but the book is yours.