Pretty soon into your internet marketing career you come across the saying “the money is in the list.”
It refers to the fact that perhaps THE single most important thing you can be doing whilst you build your online business is building an email mailing list of subscribers.
When you start to think about it it’s easy to see why having a mailing list is so important…
Having a list means you can sell to people over and over again.
A list gives you money on tap.