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How To Weed Out The Garbage When Marketing Your Product

For decades, business marketers have waltzed into budgeting meetings
not always being able to justify how they spent prior funds or how such
spending made a difference in the marketing of the company's product.
However, this did not stop them from requesting even more marketing
dollars for big-ticket events and flashy television and radio ads to get the
message out and build up the brand.

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