Ellen Lupton, Jennifer Cole Phillips - Graphic Design_ The New Basics-Princeton Architectural Press First (2008) & Second Edition (2015) .

Brief Description

Introduction to graphic design is now available in a revised and updated edition In Graphic Design The New Basics bestselling author Ellen Lupton Thinking with Type Type on Screen and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design from logo or letterhead to a complex website Through visual demonstrations and concise commentary students and professionals explore the formal elements of twodimensional design such as point line plane scale hierarchy layers and transparency This revised edition replaces sixty four pages of the original publication with new content including new chapters on visualizing data typography modes of representation and Gestalt principles and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color .