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Best Buy Co. Inc: An Innovator’s Journey Best buy identified its core customer base as techno-entertainment enthusiast. The typical customer was in the range of 29 to 39 year-old age range. World class retail stores made Best Buy a “fun place to shop”. T

Best Buy Co. Inc: An Innovator’s Journey
 
Best buy identified its core customer base as techno-entertainment enthusiast. The typical customer was in the range of 29 to 39 year-old age range. World class retail stores made Best Buy a “fun place to shop”. The investment of significant time and money to build operations around customer friendly environments has ultimately built their brand and differentiated them in the eyes of the consumers. In June 2002 Anderson was made the CEO.

Vision of New CEO
“Achieve sustained innovation for future growth.”

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