Your First Email List
One of the most powerful tools in online marketing is an email list. An optin list is simply a database of people's names and email addresses. Usually this information collected from them via a web form, which gives the list owner permission to send subscribers periodic emails on specific topics that interest them.
The best part of this powerful tool is that it gives the list owner the ability to communicate and build a relationship with people who are interested in their business, products, or services. When it comes to effective list building there are a few do’s and don'ts that you should know before you start your own optin mailing list.
First lets go over some of the things you should do:
- Always, inform people that they can subscribe or unsubscribe at any time. Be sure the let them know that their information is safe and that you will never rent, sell or share their email address with anyone.
- Make sure that let your subscribers know what you will be sending them. It is important that you ask people permission to send them promotional email when they subscribe to your mailing list so that you can reduce your risk of being accused of sending SPAM.