IADS White Paper - Retail media and department stores: an opportunity, or a lifeline?

In its new White Paper, “Retail media and department stores: an opportunity, or a lifeline?”, the IADS extensively reviews retail media networks and how they have changed the traditional trade marketing between retailers and brands. This white paper dives into the transition and the many opportunities for significant growth that RMNs present for retailers. As RMNs mature further, they have the potential to revolutionize marketing and transform brand engagement for years to come. However, questions are raised surrounding the willingness of retailers and brands to carefully navigate RMNs. Retailers' preparedness will be the key factor in determining whether this promise becomes a reality.

The report includes or quotes the following retail companies:

7-Eleven, Ahold Delhaize, Albertsons, Amazon, Argos, Best Buy, Brico Depot, Bringo, But, CVS, Carrefour, Casey’s, Casino, Castorama, Cdiscount, Costco, David Jones, Dollar General, Electra Group, Etsy, Expedia, FNAC-Darty, Franprix, Galeries Lafayette, Gap, Gopuff, Harrods, Home Depot, ID Kids, Instacart, Intermarché, Jelmoli, Juguetiliandia, King Jouet, Kingfisher, Klarna, Kohl’s, Kroger, LabelVie, Le Bon Marché, Lowe’s, Luisa Via Roma, Macy’s, Maquillalia, Marriott, Mastercard, Michaels, Monoprix, MyOrigins, Nordstrom, Printemps, Publicis, Rakuten, Sainsbury’s, Sam’s Club, Sephora, Shopify, Showroom Privé, Target, Tesco, Uber, Ulta Beauty, Unlimitail, Veepee, Walgreens, Walmart, Wayfair, Williams-Sonoma, eBay.