A free 4-part training showing web developers, social media managers, agency owners, and marketers how to track, measure, and report on ChatGPT, Perplexity, and Claude traffic.
Your clients are asking about AI. Do you have the answers?
They are hearing about ChatGPT, Perplexity, and Claude every day. Soon, they are going to ask you:
"Is AI actually sending visitors to our website?"
"Are those visitors buying anything, or are they just browsing?"
"Should we be spending money optimising for AI search?"
If you rely on standard GA4 setups, you cannot answer those questions accurately. AI traffic gets mixed into general referrals, direct hits, or generic web data.
Connect the Dots: AI Edition gives you a clear method to find AI traffic, measure its quality, and build a strategy around it (for your own site and your client accounts).
Free for a Limited Time
Normally a paid course, this live cohort run is 100% free.
We are running this edition live for a short period before closing registration, removing lessons and moving it back behind a paywall on 11th September 2026.
What will you learn?
This short training breaks down into four targeted sessions:
Lesson 1: Are You Getting AI Traffic? (And Where Is It Landing?)
Discover how to isolate traffic coming from tools like ChatGPT, Claude, and Perplexity inside your analytics. You will see which specific pages these tools send people to first, because not all landing pages carry equal weight.
What we cover: Building custom referral tracking and identifying entry points.
Bonus topic preview: Why standard pageview tracking misses key user actions, and why setting up Key Events changes everything.
Lesson 2: Quality Check: Are AI Visitors Actually Valuable?
High visitor counts mean nothing if those visitors live outside your sales region or leave instantly. In this lesson, you will audit the quality of your AI traffic.
What we cover: Checking visitor location, ideal customer match, and real engagement metrics.
Bonus topic preview: Why standard "time on page" numbers in GA4 are misleading, and how true time tracking works.
Lesson 3: The Comparison: AI vs. Search vs. Social
Put AI head-to-head against traditional organic search and social media. You will pinpoint which pages convert best for AI visitors and see if this traffic source generates real business outcomes compared to established channels.
What we cover: Benchmarking AI performance against search and social.
Bonus topic preview: How categorising your site pages by funnel stage changes how you read conversion data.
Lesson 4: Your AI Traffic Plan
In this final session, we pull all your findings together into an actionable plan. You will leave with a clear process you can use for your own site or deliver directly as a report for your agency clients.
What we cover: Creating an executive summary from your data, setting priorities, and taking the next steps to scale your tracking precision.
Who This Training Is For?
This course is built for people who manage websites or digital marketing for themselves or others:
Web Developers & Designers:
Offer your clients extra value by showing them how their new site performs in the AI era.
Social Media & Content Managers:
Prove whether AI tools are replacing or boosting your social traffic.
Agencies & Consultants:
Add AI traffic reporting to your monthly client deliverables so you stay ahead of competing agencies.
Business Owners:
Find out if AI is already sending you potential customers without your knowledge.