- Part 1: Introduction to Facebook
o What Is Facebook?
o Why You Should Care
o Business Goals for Using Facebook
- Part 2: Setting Up Your Facebook Profile
o Personal Accounts vs. Business Accounts
o A Tour of the Facebook User Homepage
o Step 1: Sign up for an account.
o Step 2: Edit your profile.
o Step 3: Join networks.
o Step 4: Connect with friends.
o Step 5: Share information.
o Step 6: Use applications.
o Privacy Settings
- Part 3: Using Facebook for Business
o How to Set Up a Page
o How to Promote a Business Page
o Facebook Groups vs. Pages
o How to Set Up a Group
o How to Advertise on Facebook
o Measuring and Analyzing
o Conclusion and Additional Resources