E-Book | eMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition

Table of Contents

• First words
• Acknowledgements
• Contributors
• Reviews
• Part One: Planning
• Part Two: Claiming
• Part Three: Creating
• Part Four: Uniting
• Part Five: Advertising
• Part Six: Analysing
• Anticipating
• Index
• Glossary

This textbook has an excellent coverage of the subject matter. It includes almost all aspects in e-marketing ranging from emarketing tactics to strategy as well as Web design, writing for the web, marketing research. It is good for giving students a broad introduction of emarketing. The index and glossary are good.



The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality.