Refer a friend and get % off! They'll get % off too.

HCS 490 Week 4 Benchmark Assignment—Health Care Market

HCS 490 Week 4 Benchmark Assignment—Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

§ One walk-in clinic, such as an urgent care facility

§ One retail clinic in your local grocery store or retail pharmacy

§ No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

§ Demographics of the consumers who use the facility selected

§ The location of the facility selected

§ The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

§ Describe the facility selected, including its location.

§ Analyze the demographics of the consumers who use the facility selected.

§ Include the cultural and generational demographics in your analysis.

§ Analyze the marketing approach used for the facility.

§ Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

§ Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.

Click the Assignment Files tab to submit your assignment

You will get a DOCX (44KB) file

$ 7.00

$ 7.00

Buy Now

Discount has been applied.

Added to cart
or
Add to Cart
Adding ...