Online Advertising - Explained by Common Craft - INDV

We see advertising everywhere online. Using an example of a small business, this video explains the major advertising models and how they work to build awareness for a new product. It teaches:

• Why advertising is so important to online commerce.

• The basics of display and pay-per-click advertising.

• How text and keyword-based advertising works.

• Remarketing: Why some ads seem to follow you on the web.

• How affiliate programs work.

• How to get the most out of advertising

Video Info:

• Duration: 03m 21s

• Captions Available: YES

• Lesson Plan: YES

• Category: Technology, Social Media

• ISTE Standard: Creative Communicator, Indicator 6a