STR Market Research Checklist

Research the market before you commit to the property.

The STR Market Research Checklist gives aspiring short-term rental hosts a practical way to look beyond attractive nightly rates and dig into the things that can actually affect a rental’s potential.

Use the checklist to research demand, seasonality, regulations, likely guests, competition, and neighborhood fit—then bring everything together in a final market decision snapshot so you can decide whether to keep researching, move forward, or rule a market out.

WHAT YOU’LL WORK THROUGH

• Define your market, property criteria, and non-negotiables
• Identify the strongest local demand drivers
• Evaluate peak, shoulder, and slow seasons
• Research STR regulations, permits, taxes, and restrictions
• Identify the guests most likely to book in the area
• Evaluate neighborhood access, conveniences, parking, and guest fit
• Review comparable STR listings and spot gaps in the competition
• Record standout amenities, rates, reviews, and potential weaknesses
• Summarize your findings in a final Market Decision Snapshot

GREAT FOR

Aspiring hosts, new short-term rental investors, rental arbitrage research, or anyone comparing markets before choosing a property.

WHAT’S INCLUDED

• 12-page downloadable PDF
• Printable research worksheets and checklists
• Comparable listing table
• Market rating prompts
• Final decision worksheet

Use it for one market or print a fresh copy when comparing several locations.

Please note: This checklist is an educational research tool and does not guarantee bookings, revenue, or profitability. STR regulations and market conditions can change, so important information should always be independently verified before making a financial or property decision.