10 STEPS to PLAIN-LANGUAGE WRITING

If your writing confuses people, they won’t read, they won’t act and they definitely won’t buy. This short, no-fluff guide shows you how to strip away jargon, clutter and overcomplication so your message lands quickly and clearly with the people who matter. You’ll learn a simple, repeatable approach to plain-language writing that helps you get read, understood and taken seriously—whether you’re emailing customers, drafting web copy, putting together internal documents or penning a speech that will leave them cheering in the aisles.

Inside, you’ll discover 10 focused steps: saying exactly what you mean, choosing plain words, keeping sentences and paragraphs tight, using active voice, structuring your message logically, and testing your writing so you know it works in the real world. Each step offers before-and-after examples, email and web-specific tips and, as a BONUS feature, a list of 46 buzzwords and clichés to avoid so your writing sounds human instead of corporate.

This booklet is for SME owners, freelancers, marketers, and anyone else who’s tired of writing that gets ignored or misunderstood. Use it as a quick desk companion whenever you’re about to hit “send” or “publish.” With these ten steps, you’ll spend less time over-explaining—and more time seeing people respond the way you had intended. Get it now!