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Business Writing For Dummies

         Writing was invented around 5,000 years ago, and the rest is … well, history.
Before writing evolved, people couldn’t record events or anything they
learned, so they had no means of sharing information other than in person.

          Without a way to build upon knowledge, people were limited by their own
experience and what they learned from those immediately around them.
Writing changed all that. With it, human beings created civilizations. But for
many millennia, the rich governing classes owned the ability to both read and
write. A few culture and technology revolutions later, and now we all own
those powers. With a simple click you can share an opinion with the whole
world. Reach decision-makers and influencers. Create a market for a product
or service, or a community of followers or friends.

           One result of owning this magical power is that like Superman, you’re
obliged to use it! More opportunities are open to you than any of your
ancestors, even your parents. But because everyone has the power, whatever
your goals, competition is guaranteed. Whether you’re a job applicant, a
manager who wants to rise, an entrepreneur who hopes to do it your way, a
professional or a specialist of any kind, writing well is today’s imperative.
If you’re reading this book, you already know that. But I think you’ll be
surprised by how many more ways good writing can reward you than you
now suspect. Good writers are increasingly at a premium in every industry
and in every kind of enterprise. And everybody must write. It’s no longer a
responsibility that can be delegated to assistants or PR professionals. Nor is it
a side task that most employees, entrepreneurs, or independent workers can
sidestep.

        Today we all stand on our own: for everyday messaging that gets the job
done, builds relationships, and prevents problems. For strong reports,
proposals, and marketing materials that may be make or break events. For
playing a role in the online world and using websites, blogs, networking sites,
and social media to our advantage.

        Whenever a new communication medium emerges and we have more ways to
deliver messages, the writing challenge grows. The Internet turns the worlds
of journalism, marketing, public relations, advertising, and business-building
upside down. It’s all become “democratized” — one big open field. The
ticket is good writing backed by strategic planning, or strategy backed by
writing. Properly seen, they are two sides of the same coin.

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