Meta Ads for Beginners

I started my business from home with nothing and have grown it into a brand that has generated over £10 million in sales. A huge part of that growth came from learning how to run Meta ads properly. When I first started advertising, I made many of the mistakes most founders make. I relied heavily on agencies and didn’t fully understand what was happening inside my ad account. Over time I decided to bring everything in-house and properly learn the platform myself. Through testing, analysing the data and improving our campaign structure, we went from losing money on ads with a agency to achieving consistent profitable returns. This guide shares everything i've learned while running Meta ads for my ecommerce brand.

Who this guide is for

This guide is designed specifically for ecommerce businesses who want to run Meta ads to generate sales. It is aimed at beginners who want to understand the platform and learn how to get campaigns set up correctly. If you’ve never run ads before, or you’ve opened Ads Manager and felt completely overwhelmed, this guide will walk you through the basics step by step.

What this guide covers:

• What Meta ads are and how they work

• The fundamentals of campaign structure

• How to create effective ad creatives

• The basics of ad copywriting

• How to navigate Ads Manager

• How to set up campaigns, ad sets and ads

• How to start understanding the data inside your ad account

and so much more!

This guide focuses on the fundamentals of getting your ads set up and understanding how Meta works.

It does not cover advanced scaling strategies or complex targeting. The goal is to help you build a strong foundation first, so you can confidently start running ads and understanding your account. Everything shared in this guide comes from my own experience running ads while building my business, and my hope is that the knowledge I’ve gained along the way can help you within your own business too.