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SUMMARY.Social Media is Bullshit Why social media is overhyped. By B.J. Mendelson

·         What’s in it for me? Learn not to get fooled by the hype around social media.

·         The social media revolution in society and business is a myth.

·         Social media platforms do not create overnight miracles.

·         Social media platforms do not necessarily benefit businesses.

·         Books by marketing gurus are not applicable to your own projects.

·         Marketers benefit from the myth of social media – a myth they create and actively perpetuate.

·         Marketers spread false information and establish their expertise for their own profit.

·         The platforms themselves also benefit from and contribute to the social media myth.

·         There is an economy behind spreading web-related myths.

·         The old marketing tools still apply today.

·         Social media will not make or break your business.

·         Final Summary

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