SUMMARY.Social Media is Bullshit Why social media is overhyped. By B.J. Mendelson
· What’s in it for me? Learn not to get fooled by the hype around social media.
· The social media revolution in society and business is a myth.
· Social media platforms do not create overnight miracles.
· Social media platforms do not necessarily benefit businesses.
· Books by marketing gurus are not applicable to your own projects.
· Marketers benefit from the myth of social media – a myth they create and actively perpetuate.
· Marketers spread false information and establish their expertise for their own profit.
· The platforms themselves also benefit from and contribute to the social media myth.
· There is an economy behind spreading web-related myths.
· The old marketing tools still apply today.
· Social media will not make or break your business.
· Final Summary