Sell Digital Products Online – Your Five Steps to Success
If you want to earn money and have a secondary or passive income a great option is to sell digital products online. Unlike physical products you don’t have to worry about storage, inventory management, shipping, returns or any other complications.
The other big plus is that your business is easy to scale and the profit margins can be very high.
What most people looking to sell digital products online want is an easy way to get started – ideally using tools they already know how to use. Here too there’s good news.
You can run your online business with minimum investment other than your time. Popular user-friendly tools such as GDrive and PayPal make it easy to create and organise your products and to get paid quickly. When you combine these with a service like Payhip life couldn’t be much easier.
Payhip lets you create a great looking online storefront in no time at all to help you sell digital products online. People can then easily find, download and pay for your products. Uploading products is simple and you get paid immediately for everything you sell.
If that all sounds tempting and achievable your next question might be: ‘How do I get started?’
This step-by-step guide should tell you all you need to know.
1. Decide On Your Products
‘Digital products’ is a broad term. It covers ebooks, video tutorials, patterns, online memberships, tools and templates. Anything that exists in a digital format and that somebody might want to buy is a digital product that can be sold online.
So your first step should be to think as broadly as possible about what you could create that would have value for somebody else. If you have a particular skill or knowledge that people want to acquire, ideas will probably be easy to come by.
2. Validate the Idea
If you’re going to the trouble of creating a digital product you want to be as sure as possible that there’s a market for it. Google Trends and the Google Keyword Planner tool will give you a good idea of what people are searching for and which topics are hot trends.
The Keyword Planner tool is part of Google Ads. This will tell you how much competition there is for each search term.
You don’t necessarily have to choose the most popular topics. In fact, it’s often a good idea not to if this means you’ll be competing with loads of other established creators. But you do want to check that there’s enough interest to make it worth the effort.
The ideal scenario is a topic with loads of searches and not much competition from other creators. If you’re planning on creating an ebook this guide to ebook topics 2021 will also help.
Trending topics will also help you refine your idea and target a profitable niche. Value comes from selling digital products online that answer specific questions and solve real and pressing problems.
Your first product is usually the hardest. You’re not only learning the ropes of how to sell digital products online, you’re also working without an income stream from existing products. There’s no harm in looking at other successful online creators for inspiration – but remember to do it your way. Be original and authentic.
Digital products are diverse. So creators use a vast array of tools including Canva, Photoshop, Lightroom, Scrivener, PowerPoint… The list seems ever expanding.
While every tool has its own file management system it can sometimes be easier to organise your work using GDrive. This is free to anyone with a Google account and the chances are you’re already using it. It’s also a really easy tool for creating PDFs. You can upload just about any file format with the confidence of knowing that everything is safely stored in the cloud.
4. Upload To Your Store and Promote
Uploading digital products from GDrive to your Payhip storefront is really simple. It just takes a few clicks. Here’s a simple guide.
Once this is done it’s time to promote without mercy. Post links using your social media accounts (and keep reposting them) and send a link directly to your email contacts. Some creators prime the market and build a following with free samples and content before going live with the first paid digital product.
If you’re still building a following, paid advertising on Twitter, Facebook, Instagram etc is worth considering to get your product in front of the right people.
Your research will have given you a good idea about the right selling price. As a newcomer you might not be able to charge top whack prices. But don’t sell yourself short either – particularly if you have a great digital product and not much competition.
And don’t forget, there’s also a ‘pay what you want’ option where you set a minimum price and allow people to pay more if they want to help somebody venturing into the creator economy for the first time.
5. Sell Digital Products Online and Get Paid Immediately
Payhip takes all of the effort and complication out of getting paid when you sell digital products online.
You can connect either PayPal or Stripe to your Payhip account. If you have an existing PayPal account you can use that. It’s really easy. This explains just how easy it is.
The proceeds from every digital product sold are deposited into your PayPal account right away.
Best of all, if you have any questions about how to get started you can call the Payhip team and talk to a real person who will help you. Five simple steps and you too can sell digital products online.
Try Payhip for free and see for yourself how easy it is.