{"id":1066,"date":"2021-12-15T11:32:38","date_gmt":"2021-12-15T11:32:38","guid":{"rendered":"https:\/\/payhip.com\/blog\/?p=1066"},"modified":"2022-10-05T22:47:19","modified_gmt":"2022-10-05T22:47:19","slug":"offering-discounts-to-customers-how-creators-can-optimize-sales","status":"publish","type":"post","link":"https:\/\/payhip.com\/blog\/offering-discounts-to-customers-how-creators-can-optimize-sales\/","title":{"rendered":"Offering Discounts to Customers: How Creators Can Optimize Sales"},"content":{"rendered":"

Selling your digital products and services online requires just as much planning as creating them. You need compelling marketing, an engaged audience, and a dependable selling platform. But what happens when all that still doesn’t translate into better sales figures?\u00a0<\/span><\/p>\n

A good place to start is offering discounts to customers.\u00a0<\/span><\/p>\n

Everyone loves a sale, with a recent survey showing that <\/span>88%<\/span><\/a> of American consumers used discount coupons in 2020.\u00a0<\/span><\/p>\n

So what does it take to successfully promote deals on downloads, subscriptions, and memberships online? Here\u2019s what digital creators need to think about before slashing prices.<\/span><\/p>\n

<\/span>3 Things to Consider Before Offering Discounts<\/span><\/span><\/h2>\n

Selling online is a great way to monetize doing whatever it is you love to do. However, you mustn\u2019t forget why you\u2019re doing it: To make money. You should consider the following factors when deciding if, how, and when to offer discounts to customers.<\/span><\/p>\n

What\u2019s your profit margin?<\/b><\/h3>\n

The fact that you can sell your own products online with little upfront cost is a major advantage of being a digital creator. However, you still need a sustainable business plan.<\/span><\/p>\n

Before offering discounts to your customers, you must calculate:\u00a0<\/span><\/p>\n