{"id":1775,"date":"2022-09-28T23:03:03","date_gmt":"2022-09-28T23:03:03","guid":{"rendered":"https:\/\/payhip.com\/blog\/?p=1775"},"modified":"2025-12-10T17:44:07","modified_gmt":"2025-12-10T17:44:07","slug":"how-to-launch-an-online-course","status":"publish","type":"post","link":"https:\/\/payhip.com\/blog\/how-to-launch-an-online-course\/","title":{"rendered":"How to Launch An Online Course in 2026"},"content":{"rendered":"

With the global e-learning market surpassing USD 315 billion in 2021, and a 2028 value projection of a cool USD 1 trillion, selling online courses<\/a> is a great side hustle or full-time gig.<\/p>\n

If you’re already producing free video tutorials on platforms such as Youtube, you might be able to monetize that by turning your video tutorials into passive income through selling courses<\/a>.<\/p>\n

To ensure phenomenal success for your online course, launching it in the best way is crucial. In this guide, we\u2019ll cover the essential online course launch checklist so that you get it right the first time.<\/p>\n

<\/span>How Do You Plan A Course Launch?<\/span><\/h2>\n

You\u2019ve got a decision to make\u2014launch your course solo, or combine forces with someone else to launch it as a joint venture. Joint ventures require some good industry connections and key relationships, so if you want to get cracking quickly, consider a solo mission.<\/p>\n

To plan your course launch, split your efforts into two definitive stages: pre-launch (we\u2019ll call this phase one) and launch (phase two).<\/p>\n

<\/span>Phase 1: Pre-launch<\/span><\/h2>\n

This phase can be a few weeks or a few months, depending on how big your launch is. This is when you build your course\u2019s audience and find out everything you can about them.<\/p>\n

Establish your target audience<\/h3>\n

To establish your course\u2019s target audience, start joining social media groups to engage with the people you plan to sell your course to. Becoming a trusted community member is a great way to forge connections and create a loyal band of advocates for your course content. In addition, experiment with social media ads to build awareness for your brand and courses. If podcasts are your thing, reach out to creators to participate in shows to boost your following.<\/p>\n

The people you meet in social media groups and industry forums are great candidates for beta testing your course. Create a course schedule and then offer these folks a heavily discounted course price in exchange for in-depth course feedback\u2014this helps you to understand course usage and tweak your course content if necessary before the official launch.<\/p>\n

During this phase, the key activities are to:<\/p>\n