Email marketing is the promotion and selling of products or services via email. It is a powerful tool for creating brand awareness and building customer relationships.<\/p>\n
In a digital world dominated by social media and instant communication, email remains one of the highest digital platforms for digital marketing. The return on investment (ROI) of email marketing is 36:1<\/a>. That means for every dollar you spend, you can expect $36, making email a critical component of every marketing strategy.<\/p>\n To learn how to sell digital art<\/a> and make the most of email marketing for selling your art, you need the right tools.<\/p>\n Email marketing software automates the emailing process, saving you time and effort. You can create different email templates, segment email lists, schedule campaigns, and more.<\/p>\n Anyway, all these tools are cost-effective and offer free or low-cost plans. So, they\u2019re accessible to digital artists with different budgets.<\/p>\n Besides an impressive ROI and an automated process, there are three key benefits of email marketing for digital artists. These are:<\/p>\n The bottom line is: email marketing allows artists to communicate directly with customers without depending on third parties.<\/p>\n Successful email marketing for digital artists starts with high-quality email lists. You have to be strategic when targeting your audience. A healthy email list consists of active and engaged subscribers. Collecting inactive email addresses will only lead to wasted email marketing efforts. That\u2019s why you should also verify email<\/a> addresses every step of the way. This can help ensure your emails reach your intended recipients.<\/p>\n That said, here are three ways to build a strong subscriber list.<\/p>\n Offer an Incentive to Join<\/strong> \u2013 people are more likely to share their email addresses when you give them something free in exchange. Take your lead from e-commerce stores that entice shoppers by offering discounts<\/a>. If you\u2019re showing at a fair or gallery, you could give away postcard prints of your work. The key is to offer appropriate incentives.<\/p>\n Source<\/a><\/p>\n Digital artist Android Jones, for instance, offers visitors 10% off the first purchase when they sign up for the Android newsletter. The pop-up details what information people will receive by signing up, namely updates on events, new products, and image releases.<\/p>\n If you’re using Payhip<\/a> to sell your digital art, you can easily set any one of your digital art products to $0 where your website visitors can download your digital art for free in exchange for signing themselves to your email list.<\/p>\n Gather Email Addresses at Events and Online<\/strong> \u2013 collecting emails at exhibitions is a great way to build a list of interested buyers. Have a sign-up sheet at your booth or table, and offer a valuable incentive. You can also direct social media followers to your website or marketing landing page to sign up for exclusive art content or offers.<\/p>\n Source<\/a><\/p>\n Laura Rubin, for instance, uses the link in bio on Instagram to channel followers to her website.<\/p>\n Regularly Engage with Your Email Subscribers<\/strong> \u2013 The frequency of your email marketing message plays a vital role in keeping your mailing list engaged and active. Too many or few emails, and you risk losing subscribers. Whether you choose weekly, monthly, or quarterly intervals, you should consistently engage your contacts. For instance, scheduling newsletters for the last Thursday of the month at 10 am.<\/p>\n As you build your email marketing lists, go for quality over quantity. It is better to have 100 responsive subscribers than a bloated list of inactive emails. Moreover, email marketing service providers base their pricing on volume, so you want to pay for subscribers most likely to convert.<\/p>\n Join over 130,000<\/b> sellers who have launched their online businesses with Payhip<\/p>\n<\/p><\/div>\n After collecting qualified contacts, it\u2019s time to create email content that\u2019s as unique and appealing as your art. If you have too much on your plate, you can use an AI content generator\u00a0such as AskWriter or ChatGPT to help you craft your email copy.<\/p>\n As you write your marketing emails, remember that the goal isn\u2019t the quick sell but to build long-lasting relationships. It is your chance to develop deeper connections with potential customers and turn them into loyal customers.<\/p>\n Here are four types of email you can send subscribers to keep them interested and engaged:<\/p>\n It is paramount to set the right tone at the beginning of any relationship. The welcome email lays the foundation for what prospective customers can expect from your email communications. Email statistics<\/a> show that 74% of subscribers expect welcome messages and engage 33% more with brands that send a welcome email. Therefore, they are a vital part of the customer onboarding process.<\/p>\n Well-crafted and personalized welcome emails catch potential customers’ attention and help move leads through the sales funnel. They allow you to showcase brand values and share relevant information, such as social media channels or how to commission a piece of art.<\/p>\n You should also explain what kind of information they will receive. Check out this example:<\/p>\n You can\u2019t go wrong by fashioning your welcome email after this one from the Museum of Modern Art. It explains how often subscribers will receive newsletters. There are links to buy tickets, the online store, and the membership sign-up page.<\/p>\n In an increasingly digital world, people are looking for authentic human connections. Sharing behind-the-scenes content allows you to build your brand as a digital artist, connect with your target audience, and cultivate fan loyalty.<\/p>\n Video is one of the best mediums for behind-the-scenes content, reaching 92% of online audiences. You can showcase your personality or brand identity, give subscribers a peek into your artistic process, and give progress updates on current projects.<\/p>\n Want content ideas for behind-the-scenes content? Try making a \u2018draw with me\u2019 video like the one below.<\/p>\n Source<\/a><\/p>\n In this video, the artist walks followers through their coloring process, sharing tips to achieve particular looks. This video is approximately 22 minutes long, so you can make this content as long or short as you want.<\/p>\n Another behind-the-scenes idea is a \u2018then vs. now\u2019 concept, where you compare your earlier and latest artwork so that followers can see the difference.<\/p>\n Embedding the video directly in the email isn\u2019t advisable, though. Many email providers don\u2019t support embedded videos, so they end up flagging emails containing these as spam. It\u2019s best to just create a thumbnail that links to your video on your site.<\/p>\n What is even better than behind-the-scenes content? Meeting the artist. Even if your fans can\u2019t afford your work, they can support you in other ways.<\/p>\n Emails announcing exhibitions and collaborations are routine in art marketing. They are a cost-effective way of leveraging email lists to drive event awareness and attendance.<\/p>\n In addition to exhibition dates, times, and venue, be sure to add information on special events like opening reception or meet and greet.<\/p>\n Source<\/a><\/p>\n This exhibition invitation highlights the artist\u2019s artwork in the announcement. At a glance, readers get information on the time, date, location, and the event\u2019s purpose.<\/p>\n Once you have built rapport with your email subscribers and nurtured the relationship with educational or entertaining content, you can sell digital art<\/a> successfully. Knowing customers\u2019 preferences or what drives their buying habits allows you to write promotional emails that lead to conversions.<\/p>\n Your sales and promotion campaigns should be appealing with eye-catching images. Every email should have a clear call to action to drive sales.<\/p>\n<\/span>Importance of Email Marketing for Digital Artists<\/span><\/h2>\n
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<\/span>How to Build a Strong Email List as An Artist<\/span><\/h2>\n
![\"Incentive](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10030858\/Incentive-to-sign-up-on-email-list.jpg\")
<\/p>\n![\"Laura](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10031048\/Laura-Rubin.jpg\")
<\/p>\n<\/span>4 Types of Art Email Newsletters to Send to Your Subscribers<\/span><\/h2>\n
1. Welcome Email<\/h3>\n
![\"\"](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10031325\/4.jpg\")
<\/p>\n2. Behind-the-Scenes Email<\/h3>\n
![\"behind](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10031428\/behind-the-scene-digital-artist.jpg\")
<\/p>\n3. Exhibition Announcements Email<\/h3>\n
![\"\"](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10031509\/2.jpg\")
<\/p>\n4. Sales & Promotions Email<\/h3>\n
![\"\"](\"https:\/\/staticblog.payhip.com\/blog\/wp-content\/uploads\/2023\/04\/10031538\/1.jpg\")
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