If you’re a health coach trying to grow your business, here’s something you really need to know: the way people search for help online is changing fast. More and more people are skipping Google and heading straight to ChatGPT to ask questions like:
“How can I boost my energy naturally?”
“What should I eat to balance my hormones?”
“Is there a health coach who specializes in gut health?”
Here’s the game-changer: if your name, website, or content isn’t showing up in the answers ChatGPT gives, you're likely missing out on clients who are actively looking for your help.
SEO is no longer just about stuffing keywords into blog posts or getting on the first page of Google. With the rise of AI tools like ChatGPT, it's about creating trustworthy, helpful, human-centered content that AI can read, understand, and recommend.
This article is your guide to getting found in ChatGPT searches so your business doesn't get left behind. We'll cover the three things that matter most: creating content ChatGPT loves, building real brand authority, and optimizing your online presence so that AI knows who you are and what you offer. Let’s dive in.
1. Content is Still King - But It’s Evolved
ChatGPT doesn’t just scan for keywords, it looks for helpful answers to real questions. That means your content needs to go deeper, be more specific, and speak directly to the kinds of things your ideal client might type into ChatGPT.
Think in Full Questions, Not Just Keywords
Instead of writing a blog titled “Gut Health Tips”, consider:
📝 “What are the best foods to heal my gut naturally?”
📝 “How can I tell if I have poor gut health?”
📝 “What does a health coach do for gut issues?”
These are real prompts someone might type into ChatGPT. When your blog answers those questions thoroughly, ChatGPT is more likely to pull from your site when responding.
Practical Tip:
Make a list of 10–15 questions your ideal client asks you in consults, on social media, or in emails. Use each one as a blog topic. Write like you’re explaining the answer to one person, because that’s exactly how ChatGPT sees it.
Make Your Site User-Friendly and Consistent
ChatGPT doesn’t just scan your blogs. It reads your homepage, your About page, your program descriptions, everything. It favors websites that are clear, easy to navigate, fast-loading, and mobile-friendly.
Also, consistency matters. If your Instagram bio says you’re a hormone expert, but your website only talks about weight loss, that mixed messaging can confuse AI (and your audience).
Practical Tip:
Audit your homepage, bios, and blog intros. Do they clearly and consistently explain who you help, how you help them, and why you’re different? Use the same language and keywords across platforms to build a clear narrative.
Keep Your Content Fresh and Structured
Update your blogs regularly to reflect new research, trends, or services. A blog from 2019 might still be accurate, but ChatGPT prefers showing the most current and actively maintained sources.
Also, use headings (H2s and H3s), bullet points, and short paragraphs to make your content easy to scan. This helps humans and AI understand your key points faster.
Bonus Tip:
Add transcripts to your videos and use descriptive alt-text for images. ChatGPT can’t “watch” your videos, but it can read the text you provide around them which boosts visibility.
Don’t Forget the Technical Bits
Using structured data and schema markup (like labeling your site as a “Health & Wellness Coach” in your site’s backend code) helps AI know what your business is about. Tools like Yoast SEO or Rank Math for WordPress make this super easy no coding required.
2. Build Brand Authority and Reputation
ChatGPT doesn’t just look at your site. It cross-references what others are saying about you. The more you’re mentioned on reputable websites, linked to from respected sources, and associated with quality content, the more trust you build in AI’s eyes.
Get Featured on Relevant Sites
Aim to be interviewed, guest post, or be listed on directories for health professionals. For example:
- Collaborate with wellness blogs
- Join coaching directories or practitioner platforms like Healthie or Wellpreneur
Practical Tip:
Pitch yourself to one new platform or podcast each month. Start with connections in your community or niche.
Backlinks Still Matter
When reputable websites link back to your site, it sends a strong trust signal to AI. Think of it like digital word-of-mouth. The more credible sites link to you, the more confident ChatGPT feels recommending you.
Manage Your Online Reputation
Are your Google Reviews positive? Are you being mentioned in Facebook groups or Reddit threads? AI takes all of that into account. Keep your presence professional and positive, and if a client says something nice, ask if they’d mind leaving a review!
Cite Credible Sources
When you write blogs or guides, link to scientific journals, reputable health organizations, or studies. Doing this builds trust with your readers and helps ChatGPT understand that your content is rooted in expertise, not fluff.
3. Optimize for ChatGPT Discovery
Now let’s get tactical. Here’s how to actively improve your visibility inside ChatGPT results.
Submit Your Site to Bing (Yes, Really)
Since ChatGPT pulls a lot of real-time info from Bing’s index, make sure your sitemap is submitted to Bing Webmaster Tools, not just Google Search Console. If you haven’t done this yet, it’s a quick win.
Use AI-Friendly Formatting and Language
Structure your content for how people talk, not how they type into Google. Look at these comparisons:
Topic: Weight Loss Support
ChatGPT Style:
- “I’ve been trying to lose weight for years but nothing sticks. Would working with a health coach help me figure out what’s really going on?”
Google Style:
- “best health coach for weight loss”
- “health coach benefits weight loss”
Topic: Personalized Health Advice
ChatGPT Style:
- “Can a health coach help me understand what foods are triggering my fatigue and brain fog?”
Google Style:
- “health coach for fatigue and brain fog”
- “nutritionist vs health coach for energy”
Topic: Accountability and Motivation
ChatGPT Style:
- “I start healthy habits but lose motivation fast. Can a health coach actually help keep me accountable week to week?”
Google Style:
- “health coach accountability”
- “how to stay motivated with healthy habits”
Topic: Holistic Approach
ChatGPT Style:
- “I want to feel better overall, not just physically but emotionally and mentally too. Is that something a health coach helps with?”
Google Style:
- “holistic health coach near me”
- “mind-body health coaching”
Topic: Chronic Health Concerns
ChatGPT Style:
- “I have Hashimoto’s and feel overwhelmed trying to manage it alone. What would a health coach do to support me?”
Google Style:
- “health coach for Hashimoto’s”
- “autoimmune disease coaching support”
People using ChatGPT often provide background context, emotions, and goals, just like they would in a real conversation. This shift opens up new opportunities for you to create content that mirrors how clients talk, not just how they search.
Practical Tip:
Use tools like AlsoAsked.com or AnswerThePublic to find out what real questions people are asking, then create content that answers those.
Join Relevant Communities and Forums
When you contribute value to spaces like:
- Facebook groups for wellness professionals
- Reddit threads on functional nutrition
- Comment sections on industry blogs
...you build your visibility across the web. If someone links to your content in those places, that can boost your authority even further.
Turn Your Content into an Ecosystem
Repurpose your blogs into social posts, emails, videos, and podcast episodes. Then, embed transcripts, use descriptive video titles, and include keyword-rich summaries. This tells ChatGPT what your content is about, even if the original format was visual or audio.
Bonus: How to Check Your Visibility in ChatGPT
Want to know if you’re showing up in ChatGPT responses? Tools like SEMrush now offer AI visibility metrics, showing how often your content is used by AI platforms. Other tools to explore include:
- WriterZen
- SEO.ai
- Surfer SEO
While this space is evolving fast, keeping an eye on your rankings helps you adapt your strategy as AI changes.
The Future Is Now and It’s Full of Opportunity
ChatGPT isn’t the future of search; it’s already here. Health coaches who adapt now will have a major edge in building trust, attracting clients, and standing out online.
The best part? Most of this isn’t about gimmicks. It’s about creating helpful, human, honest content that reflects who you are and how you serve. Something you’re probably already doing, now you just need to shape it in a way that AI can understand.
Here’s your call to action:
Pick one tip from this article, whether it’s updating an old blog, answering a client FAQ in a post, or submitting your site to Bing, and take action this week. Little steps lead to big visibility.
And if you want done-for-you, AI-optimized content that’s ready to publish and designed to help you get found? You know where to look. 💛
