Feeling Overwhelmed by Content Creation? You’re Not Alone.
Like many of us, I'm sure you became a health coach to help people transform their lives, not to spend hours struggling with social media posts. But let’s be honest: creating fresh content, posting consistently, and keeping up with trends can feel like a full-time job. It’s exhausting!
If you’ve ever felt like you’re on a never-ending hamster wheel of content creation with little return, you’re not alone. The good news? You don’t need to post constantly to see results. In fact, by applying the 80/20 rule, you can achieve maximum engagement with minimal effort. This article will show you how to work smarter, not harder, so you can grow your coaching business without burning out.
What is the 80/20 Rule?
The 80/20 rule, also known as the Pareto Principle, states that 80% of results come from just 20% of efforts. Originally discovered by Italian economist Vilfredo Pareto, this principle has been applied to everything from business to time management—and yes, content marketing!
When it comes to social media, 20% of your content will generate 80% of your engagement, leads, and growth. This means you don’t have to post daily to make an impact—you just need to focus on the right type of content that drives engagement.
How the 80/20 Rule Applies to Content Posting
Most coaches fall into the trap of trying to post everything, everywhere, all the time. But the truth is, only a small percentage of posts actually drive engagement. The key to growth is identifying what works—and doing more of that!
For example:
✅ A reel with a powerful client transformation story might get 5X more engagement than a generic “healthy habits” post.
✅ A carousel post breaking down a common health myth might get shared 10X more than a simple motivational quote.
The trick? Find your high-performing content and double down on it!
How to Identify Your High-Impact Content
Want to know what’s working? Follow these steps:
1️. Review Your Analytics – Check Instagram and Facebook insights to see which posts have the highest engagement (likes, comments, shares, and saves).
2️. Look for Patterns – Do your reels get more traction than static posts? Do educational carousels get shared more often?
3️. Engagement Over Likes – A post with fewer likes but lots of comments and shares is more valuable than one with vanity metrics.
4️. Ask Your Audience – Use polls or Q&A stickers to ask your followers what they love seeing from you.
Currently, the highest-performing content for health coaches includes:
🎥 Reels – Short, engaging videos with a strong verbal hook (e.g., “STOP doing this if you want to heal your gut!”)
📖 Carousels – Educational, story-driven slides that teach, entertain, or inspire.
📝 Personal Stories – Authentic posts about your journey, struggles, or client transformations.
A Simple, High-Impact Weekly Posting Strategy
You don’t need to post every day—quality over quantity wins. Try this streamlined, 3-post-per-week strategy:
✅ Monday – Educational Carousel (e.g., “3 Hidden Causes of Fatigue & How to Fix Them”)
✅ Wednesday – Engaging Reel (e.g., A myth-busting or “do this, not that” video)
✅ Friday – Personal Story or Client Win (e.g., “How I Overcame Burnout & Built My Coaching Biz”)
By focusing on 3 high-impact posts per week, you’ll create less content but see more engagement, growth, and sales.
The Freedom of Working Smarter, Not Harder
Imagine freeing up hours of time each week while still growing your audience and business. By focusing on the right content instead of posting constantly, you’ll attract the right clients and avoid social media burnout.
But if you’re still struggling with content creation, there’s an even easier way. I offer done-for-you blog posts that save you time while keeping your audience engaged. Check them out and take one more task off your plate!
You’ve got this, coach. Let’s make content creation simple—and effective!