{"id":657,"date":"2025-08-05T19:57:00","date_gmt":"2025-08-05T19:57:00","guid":{"rendered":"https:\/\/payhip.com\/hub\/?p=657"},"modified":"2025-08-05T20:23:12","modified_gmt":"2025-08-05T20:23:12","slug":"what-is-competitive-intelligence","status":"publish","type":"post","link":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/","title":{"rendered":"What Is Competitive Intelligence?"},"content":{"rendered":"<p><a href=\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-658\" src=\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\" alt=\"what is competitive intelligence\" width=\"1000\" height=\"628\" srcset=\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png 1000w, https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence-300x188.png 300w, https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence-768x482.png 768w, https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence-60x38.png 60w, https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence-150x94.png 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><br \/>\nTo grow a successful business, you need more than just great products. You also need to understand your competitors, what they offer, how they market, and where they stand in the market. That is where competitive intelligence comes in. Whether you run a store or sell digital products, knowing how to gather and use competitive intelligence can give you a major advantage.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#What_Is_Competitive_Intelligence\" >What Is Competitive Intelligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#What_Are_the_Different_Types_of_Competitive_Intelligence\" >What Are the Different Types of Competitive Intelligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#Why_Is_Competitive_Intelligence_Important_for_Your_eCommerce_Business\" >Why Is Competitive Intelligence Important for Your eCommerce Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#What_Is_the_Difference_Between_Competitive_Intelligence_and_Market_Research\" >What Is the Difference Between Competitive Intelligence and Market Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#How_Is_Competitive_Intelligence_Gathered\" >How Is Competitive Intelligence Gathered?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Competitive_Intelligence\"><\/span><strong>What Is Competitive Intelligence?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitive intelligence is the process of collecting and analyzing information about your competitors so you can make better business decisions. It helps you understand who your competitors are, what they are doing well, and where there may be gaps or opportunities in the market.<\/p>\n<p>This might include tracking their pricing, marketing strategies, customer reviews, product launches, or social media performance. The goal is not to copy them, it is to stay informed so you can compete more effectively.<\/p>\n<p>For example, if you <a href=\"https:\/\/payhip.com\/features\/sell-digital-downloads\" target=\"_blank\" rel=\"noopener\">sell digital products<\/a> like templates or online courses, competitive intelligence might help you discover which products are trending, which price points work best, and what content your audience is engaging with.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_the_Different_Types_of_Competitive_Intelligence\"><\/span><strong>What Are the Different Types of Competitive Intelligence?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitive intelligence comes in several forms, depending on what kind of information you want to gather. Here are some common types:<\/p>\n<ul>\n<li><strong>Product intelligence<\/strong>: Analyzing what your competitors are selling, how they package it, and how often they launch new products.<\/li>\n<li><strong>Pricing intelligence<\/strong>: Studying their price points, discount strategies, and any membership or bundle offers.<\/li>\n<li><strong>Marketing intelligence<\/strong>: Looking at ad copy, email campaigns, SEO strategies, and social media performance.<\/li>\n<li><strong>Customer intelligence<\/strong>: Reading reviews and testimonials to understand what buyers like or dislike about your competitors.<\/li>\n<li><strong>Sales intelligence<\/strong>: Tracking how and where competitors are closing sales, including which platforms they use.<\/li>\n<\/ul>\n<p>A digital product seller might follow how others structure their landing pages, how often they run sales, or what bonuses they offer during launches.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Is_Competitive_Intelligence_Important_for_Your_eCommerce_Business\"><\/span><strong>Why Is Competitive Intelligence Important for Your eCommerce Business?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitive intelligence helps you stay sharp and make smarter decisions. Here is why it matters:<\/p>\n<ul>\n<li><strong>Stay ahead of trends<\/strong>: Know what is working in your niche and act on it quickly.<\/li>\n<li><strong>Position your brand effectively<\/strong>: Highlight what makes your offer unique compared to others.<\/li>\n<li><strong>Improve your strategy<\/strong>: Learn from what others do well and avoid what does not work.<\/li>\n<li><strong>Build better products<\/strong>: Spot gaps in the market or unmet customer needs.<\/li>\n<li><strong>Boost customer satisfaction<\/strong>: Deliver more value by understanding what buyers want and expect.<\/li>\n<\/ul>\n<p>If you sell digital products, this insight could help you improve your product design, adjust your pricing, or offer bonuses that stand out from the crowd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_the_Difference_Between_Competitive_Intelligence_and_Market_Research\"><\/span><strong>What Is the Difference Between Competitive Intelligence and Market Research?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitive intelligence focuses on understanding your competitors and how they operate, while market research looks at your target audience and overall industry trends. Competitive intelligence helps you make better business decisions by studying rivals, while market research helps you understand customer needs and market demand. Both are valuable for growing your ecommerce business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_Competitive_Intelligence_Gathered\"><\/span><strong>How Is Competitive Intelligence Gathered?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways to gather competitive intelligence, and most are completely ethical and legal. Here are a few common methods:<\/p>\n<ul>\n<li><strong>Website reviews<\/strong>: Analyze your competitors&#8217; websites, product listings, and sales pages.<\/li>\n<li><strong>Social media tracking<\/strong>: Follow their content, engagement, and promotional campaigns.<\/li>\n<li><strong>Customer feedback<\/strong>: Read public reviews and testimonials to learn what customers appreciate or complain about.<\/li>\n<li><strong>Search engine results<\/strong>: Use SEO tools to see which keywords your competitors rank for.<\/li>\n<li><strong>Email sign ups<\/strong>: Subscribe to their newsletters to observe how they structure campaigns and promote new offers.<\/li>\n<li><strong>Online tools<\/strong>: Use competitive analysis tools to compare pricing, traffic, content strategies, and more.<\/li>\n<\/ul>\n<p>For example, if you sell digital downloads, you could monitor how top creators structure their product pages, run promotions, or build their email lists. These insights can guide you to refine your own strategy.<\/p>\n<p>Competitive intelligence is not about copying your competitors &#8211; it is about knowing your market well enough to grow with confidence. Whether you sell digital products or run a full ecommerce store, taking the time to research your competition can lead to better products, stronger messaging, and more strategic decisions that move your business forward.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"What Is Competitive Intelligence?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Competitive intelligence is the process of collecting and analyzing information about your competitors so you can make better business decisions. It helps you understand who your competitors are, what they are doing well, and where there may be gaps or opportunities in the market.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What Are the Different Types of Competitive Intelligence?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Competitive intelligence comes in several forms, depending on what kind of information you want to gather. Here are some common types:<\/p>\n<p>Product intelligence: Analyzing what your competitors are selling, how they package it, and how often they launch new products.\nPricing intelligence: Studying their price points, discount strategies, and any membership or bundle offers.\nMarketing intelligence: Looking at ad copy, email campaigns, SEO strategies, and social media performance.\nCustomer intelligence: Reading reviews and testimonials to understand what buyers like or dislike about your competitors.\nSales intelligence: Tracking how and where competitors are closing sales, including which platforms they use.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"Why Is Competitive Intelligence Important for Your eCommerce Business?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Competitive intelligence helps you stay sharp and make smarter decisions. Here is why it matters:<\/p>\n<p>Stay ahead of trends: Know what is working in your niche and act on it quickly.\nPosition your brand effectively: Highlight what makes your offer unique compared to others.\nImprove your strategy: Learn from what others do well and avoid what does not work.\nBuild better products: Spot gaps in the market or unmet customer needs.\nBoost customer satisfaction: Deliver more value by understanding what buyers want and expect.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"What Is the Difference Between Competitive Intelligence and Market Research?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"Competitive intelligence focuses on understanding your competitors and how they operate, while market research looks at your target audience and overall industry trends. Competitive intelligence helps you make better business decisions by studying rivals, while market research helps you understand customer needs and market demand. Both are valuable for growing your ecommerce business.\"\n    }\n  },{\n    \"@type\": \"Question\",\n    \"name\": \"How Is Competitive Intelligence Gathered?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"There are many ways to gather competitive intelligence, and most are completely ethical and legal. Here are a few common methods:<\/p>\n<p>Website reviews: Analyze your competitors' websites, product listings, and sales pages.\nSocial media tracking: Follow their content, engagement, and promotional campaigns.\nCustomer feedback: Read public reviews and testimonials to learn what customers appreciate or complain about.\nSearch engine results: Use SEO tools to see which keywords your competitors rank for.\nEmail sign ups: Subscribe to their newsletters to observe how they structure campaigns and promote new offers.\nOnline tools: Use competitive analysis tools to compare pricing, traffic, content strategies, and more.\"\n    }\n  }]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To grow a successful business, you need more than just great products. You also need to understand your competitors, what they offer, how they market, and where they stand in the market. That is where competitive intelligence comes in. Whether you run a store or sell digital products, knowing how to gather and use competitive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-others"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Competitive Intelligence? - Payhip Resource Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Competitive Intelligence? - Payhip Resource Hub\" \/>\n<meta property=\"og:description\" content=\"To grow a successful business, you need more than just great products. You also need to understand your competitors, what they offer, how they market, and where they stand in the market. That is where competitive intelligence comes in. Whether you run a store or sell digital products, knowing how to gather and use competitive [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Payhip Resource Hub\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T19:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T20:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"imelda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"imelda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/\",\"url\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/\",\"name\":\"What Is Competitive Intelligence? - Payhip Resource Hub\",\"isPartOf\":{\"@id\":\"https:\/\/payhip.com\/hub\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\",\"datePublished\":\"2025-08-05T19:57:00+00:00\",\"dateModified\":\"2025-08-05T20:23:12+00:00\",\"author\":{\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/29925b9f017a54c55d0c879c9992b234\"},\"breadcrumb\":{\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage\",\"url\":\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\",\"contentUrl\":\"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/payhip.com\/hub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Competitive Intelligence?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/payhip.com\/hub\/#website\",\"url\":\"https:\/\/payhip.com\/hub\/\",\"name\":\"Payhip Resource Hub\",\"description\":\"All your business and digital product questions answered in one place.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/payhip.com\/hub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/29925b9f017a54c55d0c879c9992b234\",\"name\":\"imelda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72f37f1604e944563e676c95c2e1aa9166b5b0e25adbdabd18a257bec4929456?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72f37f1604e944563e676c95c2e1aa9166b5b0e25adbdabd18a257bec4929456?s=96&d=mm&r=g\",\"caption\":\"imelda\"},\"url\":\"https:\/\/payhip.com\/hub\/author\/imelda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Competitive Intelligence? - Payhip Resource Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/","og_locale":"en_US","og_type":"article","og_title":"What Is Competitive Intelligence? - Payhip Resource Hub","og_description":"To grow a successful business, you need more than just great products. You also need to understand your competitors, what they offer, how they market, and where they stand in the market. That is where competitive intelligence comes in. Whether you run a store or sell digital products, knowing how to gather and use competitive [&hellip;]","og_url":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/","og_site_name":"Payhip Resource Hub","article_published_time":"2025-08-05T19:57:00+00:00","article_modified_time":"2025-08-05T20:23:12+00:00","og_image":[{"width":1000,"height":628,"url":"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png","type":"image\/png"}],"author":"imelda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"imelda","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/","url":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/","name":"What Is Competitive Intelligence? - Payhip Resource Hub","isPartOf":{"@id":"https:\/\/payhip.com\/hub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png","datePublished":"2025-08-05T19:57:00+00:00","dateModified":"2025-08-05T20:23:12+00:00","author":{"@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/29925b9f017a54c55d0c879c9992b234"},"breadcrumb":{"@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#primaryimage","url":"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png","contentUrl":"https:\/\/staticblog.payhip.com\/support\/wp-content\/uploads\/2025\/08\/What-Is-Competitive-Intelligence.png"},{"@type":"BreadcrumbList","@id":"https:\/\/payhip.com\/hub\/what-is-competitive-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/payhip.com\/hub\/"},{"@type":"ListItem","position":2,"name":"What Is Competitive Intelligence?"}]},{"@type":"WebSite","@id":"https:\/\/payhip.com\/hub\/#website","url":"https:\/\/payhip.com\/hub\/","name":"Payhip Resource Hub","description":"All your business and digital product questions answered in one place.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/payhip.com\/hub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/29925b9f017a54c55d0c879c9992b234","name":"imelda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/payhip.com\/hub\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72f37f1604e944563e676c95c2e1aa9166b5b0e25adbdabd18a257bec4929456?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72f37f1604e944563e676c95c2e1aa9166b5b0e25adbdabd18a257bec4929456?s=96&d=mm&r=g","caption":"imelda"},"url":"https:\/\/payhip.com\/hub\/author\/imelda\/"}]}},"_links":{"self":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":3,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"predecessor-version":[{"id":671,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/posts\/657\/revisions\/671"}],"wp:attachment":[{"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payhip.com\/hub\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}